Congratulations to The Great Grandfathers who keep finding themselves on KDHX Charts for CMJ Top 30!
Genre: Pop/Rock, Alternative
Location: St. Louis, MO
8/7/12 The Great Grandfathers at #6
7/31/12 The Great Grandfathers at #10
7/24/12 The Great Grandfathers at #2
7/3/12 The Great Grandfathers at #24
6/19/12 The Great Grandfathers at #16
6/12/12 The Great Grandfathers at #14
Spotify came out this week with a new feature that allows you to post music and playlists on your websites and blogs with a simple code. We have put together a few of our favorite songs, and would love for you to give it a listen. Simply scroll down in the player to browse the music.
Making Your Events More Newsworthy
As you know, getting the word out about your upcoming events is critical to having successful events. There are certain things that you, as an artist, can do to help publicize your events, such as announcing them through your social media sites or organizing a street team to hand out fliers before the events. Another way to help publicize your events is through doing interviews or stories with the media, but this form of publicity can be difficult to obtain. So how can we bolster our chances of a media outlet doing an interview or full story on your event or project?
According to MediaCollege.com, there are five factors that help media outlets determine what is newsworthy: timing, significance, proximity, prominence, and human interest. For more information on each of these factors, please visithttp://www.mediacollege.com/journalism/news/newsworthy.html.
Timing and proximity are factors that are easily controllable – simply contact the local media before a given event! In fact, every time our PR department sends out a media alert about an event, we are hitting upon the timing and proximity factors for your event(s)!
Prominence is probably the most difficult factor to work into an event, simply because it means knowing someone famous (or already being famous yourself) and getting them (or hiring them) to be associated with the event.
Significance and human interest are the two factors that can really entice a media outlet to do an interview or story. One way to do this is to work with a charitable organization in your area. For instance, the American Cancer Society holds Relay for Life events in many communities around the nation. One of my artists is performing at their local Relay for Life event and is offering to donate part of the proceeds from their CD sales at the event to Relay for Life. Since ACS and Relay for Life are well known organizations and touch millions of lives nationwide, this artist’s event now hits on the significance and human interest factors in addition to proximity and timing. While this does not guarantee an interview or a story from a media outlet, it certainly increases their odds at media exposure!
The Importance of Promotional Events
As we wrote in January’s marketing tip, live events are important for every artist. Performance-based live events are most important, but have you ever considered the importance of the promotional and retail events that you do?
On the surface, promotional and retail events can be a grind as they are sometimes not as fun or glamorous as performance-based live events; however, CD signings and other promotional events have a benefit that must always be at the forefront of your mind as you do them – networking.
Regardless of the size of the event, here are some best practices to maximize networking at your promotional events:
Using these best practices, one TMG artist turned a CD signing into a regular café performance inNashville; another artist developed two contacts at churches in his area who inquired about scheduling him to do events. Another artist even gained a live event hosted by a radio station with a twenty-thousand person listenership in New York by doing a promotional event that he, at the time, thought was a bust – as it turned out, the person from the radio station who contacted him saw him at the “busted” promotional event!
While these best practices do not guarantee success for every promotional event, they can certainly increase your odds of success. When you are doing these promotional events, remember that you never know who is walking through the door of that promotional venue – it may be a customer who is buying your CD, or it could be the decision maker from a live event venue or radio station!
Finding New Event Opportunities at the Local Level
Almost every artist in the music business today can find some benefit from doing live events: live events allow you to connect with fans; live events allow you opportunities to minister through your music; and live events allow you to sell your CD at the best profit margin.
For most artists, events in their local area (Consider local within 50 miles of where an artist lives or goes to church) are often their bread-and-butter. Local events are great as the fan base for many artists are in their local area, and local events tend to have a better chance of getting some media coverage. Local events are also quite often more readily available, thus allowing an artist to hone their craft without the expense of hitting the road.
With all of those pro’s of playing locally, we know playing the same venue, the same church, or the same local coffee house over and over again can feel like a grind – however, there are some resources in almost every community that might provide new local gig opportunities! Some of these may be applicable to you, some of them may not – the idea is to get out there and find new ways to get your music and message out there!