Congratulations to The Great Grandfathers who keep finding themselves on KDHX Charts for CMJ Top 30! 

Spotify came out this week with a new feature that allows you to post music and playlists on your websites and blogs with a simple code. We have put together a few of our favorite songs, and would love for you to give it a listen. Simply scroll down in the player to browse the music.

Let us know who you like and would like to hear more of! You can tweet us at @tmgradiogirl and @tatemusicgroup. 

Making Your Events More Newsworthy

As you know, getting the word out about your upcoming events is critical to having successful events. There are certain things that you, as an artist, can do to help publicize your events, such as announcing them through your social media sites or organizing a street team to hand out fliers before the events. Another way to help publicize your events is through doing interviews or stories with the media, but this form of publicity can be difficult to obtain. So how can we bolster our chances of a media outlet doing an interview or full story on your event or project?

According to MediaCollege.com, there are five factors that help media outlets determine what is newsworthy: timing, significance, proximity, prominence, and human interest. For more information on each of these factors, please visithttp://www.mediacollege.com/journalism/news/newsworthy.html.

Timing and proximity are factors that are easily controllable – simply contact the local media before a given event! In fact, every time our PR department sends out a media alert about an event, we are hitting upon the timing and proximity factors for your event(s)!

Prominence is probably the most difficult factor to work into an event, simply because it means knowing someone famous (or already being famous yourself) and getting them (or hiring them) to be associated with the event.

Significance and human interest are the two factors that can really entice a media outlet to do an interview or story. One way to do this is to work with a charitable organization in your area. For instance, the American Cancer Society holds Relay for Life events in many communities around the nation. One of my artists is performing at their local Relay for Life event and is offering to donate part of the proceeds from their CD sales at the event to Relay for Life. Since ACS and Relay for Life are well known organizations and touch millions of lives nationwide, this artist’s event now hits on the significance and human interest factors in addition to proximity and timing. While this does not guarantee an interview or a story from a media outlet, it certainly increases their odds at media exposure!